W Fintechs Data
The data behind financial innovation in Latin America
One chart, one conclusion. Pix, Open Finance, instant payments, banks and fintechs, with the source of every number.
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Pix
Reach is not everything: Pix takes 42% of e-commerce, SPEI only 7%
Being available is not the same as being used. Pix reaches 93% of adults in Brazil and already takes 42% of online purchases. SPEI reaches 77% of adults in Mexico and takes 7%. Similar reach, six times the usage. Pix was built with the consumer in mind, with QR Code, a simple key and checkout from day one. SPEI is a rail between banks that never got that layer.
Oct 15, 2026
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