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Reach is not everything: Pix takes 42% of e-commerce, SPEI only 7%
Being available is not the same as being used. Pix reaches 93% of adults in Brazil and already takes 42% of online purchases. SPEI reaches 77% of adults in Mexico and takes 7%. Similar reach, six times the usage. Pix was built with the consumer in mind, with QR Code, a simple key and checkout from day one. SPEI is a rail between banks that never got that layer.
The rest of the map shows that each country has its own path: local debit in Chile, digital wallets in Argentina and Peru, and cash still alive in boleto, OXXO and PagoEfectivo. Colombia is the next one to watch. Bre-B passed 34 million registered users in seven months, but acceptance at checkout only arrives during 2026. Will it be the next Pix or the next SPEI?
Alcance: adultos que usam o meio. Fonte: Worldpay, PCMI, dLocal e EBANX | Elaboração W Fintechs
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The W Fintechs newsletter with the week's charts and takeaways.